A bohemian eco café-shop located in the Kadriorg subdistrict of Estonian capital Tallinn, NOP has served as a hot spot for tourists and locals alike for the last decade. Their popularity has even granted NOP the opportunity to sell their small snacks and treats in stores all around Estonia. But apart from a successful line of biscuits and granola, the only problem was a lack of consistency throughout their branding as their packaging, logos and typefaces changed annually.

So, when NOP discovered Marju and Margus Tammik, a brother and sister duo who collaborate on projects in their free time, from a previous project they did for Estonian Roastery Coffee People, they immediately reached out.

We spoke to Marus and Marju about the two-year design process that changed the trajectory of NOP’s packaging line.