HIKI is a fun, fresh brand for every body and everybody. The wonton color scheme is playful, and without direct logic. This allows the tall, chunky, san-serif typeface. of the logo to be the hero of the design. This is a brand that doesn’t present itself as too masculine or feminine, meaning it is for every consumer at every age. HIKI is a masterclass is how a brand can have a blast without skewing too youthful.

This is a deodorant brand that is sure to charm it’s way into the homes and hearts of consumers everywhere.