Plants can be tasty, and many folks have lived happy and healthy on a flesh-free diet. Plus, plant-based foods require fewer resources to produce than meat, making it a more sustainable source of sustenance.

Of course, there are plenty of folks who want to eat a lot less meat, and Impossible and Beyond Meats have offered consumers a close-enough iteration of the real deal. Kellogg’s, already offering meatless products like Morningstar, as well as Incogmeato, is furthering their plant-based line with a vegan jerky that promises to please both veg-heads and meat-eaters alike.