Pizza Girl Is A Retro And Care-Free Affair

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If there is one thing I love more than gossip, it’s gossip over a slice of homemade pizza. Thankfully, Pizza Girl has given me the coolest sauces to make my hangout dreams come true.

Pizza Girl utilizes a chunky serif typeface, along with decidedly feminine colors, to create a design system that is instantly alluring while infusing the brand with a retro feel.

The vintage photos on each jar capture the care-free nature of the 70s without bogging down the design with too much nostalgia. The days of commercial Italian food depicted using hyper-masculine chefs with mustaches are over.

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