Piedra Negra is an organic arabica coffee brand hailing from Ecuador. Quito based Alma created the graphic design and illustration for the coffee bags, drawing from their inspirations of mysticism and world travel. With “Tales to share” as a call to action, this design banks on the universal coffee paradigm of getting together over a cup of coffee.

As per Piedra Negra

“Our coffee comes from the best Arabica coffee plantations in the country. The specific conditions under which plants grow our coffee, the special care taken in the selection of beans and correct processing of these guarantee the excellent quality of our coffee.”