A beautiful, well-designed bottle can take you pretty far, but if you can make it an infinite bottle—something made to stand the test of time—you’re on to something.

Ajen is a sustainable Dutch skincare brand. Local ingredients and botanicals form the basis of their formulations, but the Dutch connection can also be seen on the outside. The branding and packaging design are also deeply inspired by its surroundings and Dutch culture, creating a unique skincare line with beauty that feels authentically different from the scores of brands in the same space.