Petúnia’s New And Improved Coffee Packaging

Published

Petúnia worked with Papanapa to design a packaging system that helped the specialty coffee brand evolve into something that better reflected the global reach. The simple design is upgraded through oversized patterns, a simple yet personality-filled logo, and legible typography.

Editorial photograph

Petúnia is a specialty coffee brand produced at Fazenda Pinheirense, located south of Minas Gerais. With a dedicated and family-based operation, the founders ensure that their passion applies in all stages, from the selected exotic coffee fruits to the controlled fermentation and distribution in microlots, grains, or ground.