With the 100-year anniversary of Finland’s independence from Russia, Karl Fazer, one of the country’s most beloved chocolates, decided to redesign their classic blue box in a way that celebrated Finland in a modern way.

“The objective was to create a box, which is more than a gift package—a keepsake—which has a life of its own after the original use,” says Virva Haltsonen, Senior Strategist at Pentagon Design. “The result is a combination of the iconic blue color and a timeless and playful illustration with themes inspired by Finland.”