Specialty Mediterranean food brand, Peloponnese® is set to relaunch its entire portfolio of products with refreshed packaging graphics and a new visual identity aimed to establish the brand as leader in its category and appeal to a new generation of consumers looking for culinary adventure. The New York office of international brand and packaging design agency Bulletproof was appointed to the project without a pitch in January 2016 by brand owner Source Atlantique.
A purveyor of Greek and Mediterranean foods, including olives, spreads, grape leaves, roasted sweet peppers, and sesame tahini, Peloponnese® was launched by Greek gourmand Sotiris Kitrilakis in 1983 and has since established a reputation for producing some of the finest, most authentic Mediterranean cuisine in the world.
With an ambition to become brand leader in its category, Peloponnese® needed to refresh its packaging, which was looking outdated and not truly reflective of the passion and skill that goes into the production of this artisanal culinary range. Bulletproof was briefed to create a contemporary design that would give the brand strong shelf standout and entice new consumers to the range, while ensuring clear range navigation for shoppers.
