Peepal People’s recent rebrand, designed by Alyzeh Rizvi and Shumyle Haider, reimagines South Asian flavors for modern kitchens, blending clean ingredients with bold, flavor-forward names like Turmeric Habanero & Garlic Ghost. Inspired by the vibrant streets of Pakistan, the new design embraces a maximalist street aesthetic, featuring elements like Pakistani truck art and Mia the ringneck parrot, creating a bold, contemporary identity that celebrates culture and invites curiosity.