When beer packaging can break free from stereotypes and move into a space of visually compelling compositions with colors that aren’t classically utilized, the result is mesmerizing. Jens Nilsson’s packaging design for PangPang Pusher, a fruity sour beer series, moves away from rustic, classically masculine packaging for beer and moves into a space of vibrant colors, charming illustrations, and warm, legible typography. Plus, in addition to the playful colors and typography, the illustration style is quirky and upbeat, plus allowing part of the illustration to break, giving way to a transparent section that plays into the metallic can, allows for a sense of depth and interest, something not typically seen in the world of beer.
PangPang Pusher: Sour beers for the non-beerded. PangPang Pusher is a fruity sour beer series made for the Swedish microbrewery PangPang. The first flavour, Peach Pusher, was released back in 2018 and since then the people of Sweden (and other tastemakers around the globe) has been able to enjoy a bunch of more Pushers like Strawberry, Pina Colada, Mango Habanero, Pink Grapefruit, Passion fruit, Blackberry, Konatsu Elderflower and my personal favorite, Watermelon.
