British milkshake helper Crusha got a new look with the help of Outlaw, who gave the brand a classic ‘50s diner feel. While its original cat mascot is a bit more whimsical, the kitty behind the new logo has a tough greaser look with sunglasses and a mohawk-esque tuft of hair.

The design takes inspiration from the patches you might see on the denim jackets of tough guys, backed with a classic illustration of a tall soda shoppe milkshake. The final product is a bit more grown-up, but still very youthful and not at all intimidating.