While we expect toilet paper, tissue paper, and kitchen towels to be white, they start brown, and the whitening process involves using chemical bleachers, which are harmful to the environment.

Naked Paper is a home and bath paper product brand that sells unbleached paper made from more sustainable bamboo, but it also uses recycled cardboard collected within 85km (about 53 miles) of its Spanish factory. The packaging is tape and plastic-free, utilizing vegan glue.