Tuborg Squash is an original orange beverage with a strong sense of tradition at the root of the brand. The packaging was recently rebranded by EVERLAND. The aluminum can features an orange-tinted label that hosts two oranges, representing the two oranges within the drink. The dark script font paired with the white typographical details of the rest of the words allows the name to pop in an understated manner. This is an original brand, and the root of the oranges reigns supreme throughout the packaging design, which is purposeful yet beautiful.

Tuborg Squash is a Danish icon, a true classic introduced in 1936. The design needed an update, so when our good friends at Another approached us, we were naturally excited.