Opinion Series: Category Ethnography – Pets

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The folks at Capsule and their research team are at it again! This time they wandered into the pets aisle discovering a variety of interesting facts that effects man’s best friend.

The Capsule design and research team is at it again, now wandering into the dog treat aisle. Again, as Capsule does for clients, they have brought research and design together into a process to better understand behaviors in the aisle.

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