Elmwood’s packaging design for Old Mout cider was born from the success of their limited-edition WWF #HabitatHero 2022 Campaign and aimed to revitalize the brand’s presence in the competitive cider category. Embracing its New Zealand heritage, the design celebrates the Kiwi spirit by amplifying Old Mout’s assets impactfully. With the cider category constantly evolving and challenger brands seeking recognition, Elmwood ensures that Old Mout’s new look will grab attention on store shelves. The design is clever, featuring striking fruit illustrations cascading from the sky and emphasizing the inquisitive Old Mout Kiwi bird as a distinctive brand asset, resulting in visually enchanting packaging that maximizes the brand’s most loved elements.

Following the success of our limited-edition design for the WWF #HabitatHero 2022 Campaign, premium flavoured cider Old Mout asked us to refresh their packaging to help them stand out in the growing noise of the cider category. Born from their New Zealand origins, our new design celebrates the upside down Kiwi spirit, taking their assets and amplifying them in a more impactful way that allows the Kiwi to take the lead and turn heads.