Collins has come out with the exciting redesigned packaging and branding for Nourish, the healthy snack line from author and nutritionist Joy Bauer.

“Three years after launching Nourish, her own line of healthy snacks, Bauer has decided it’s time for an overhaul. The new and improved Nourish—better recipes, a new look for the packaging—makes its official debut today.

“Nourish had already carved out a piece of that market, but the brand had been launched principally for online sales. Now that it’s competing in the grocery aisle, clamoring for attention with more established names, the challenge for Nourish will be differentiating itself from the zillion other choices out there.