Nike Releases Swoosh Pillow in Kinda-Sorta Swoosh-Shaped Box

Published

January 30, 2024

Filed under

Fashion Packaging, Promotional Packaging

I don’t live in Hong Kong, and I definitely have a Nike Birthday Card—I don’t even know when I last purchased a pair of Nikes (shout out Brooks Ghost fam and my fellow slow marathon runners).

But if I met both of those requirements, I would potentially be the proud owner of a Nike Swoosh pillow.

Or, more specifically, the Nike “Birthday Pillow Gift Box.” Yes, Nike’s latest much-hyped novelty release is an orange pillow shaped like the brand’s iconic swoosh logo. Also, the pillow has a tag that reads, “membership,” just in case that whole exclusive deal is mission-critical to you.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.