Rooted in a deep sense of tradition, Nicoletto’s Pasta Co. puts its heritage at the center of the brand. The pasta brand recently partnered with Hoodzpah to create a packaging system that visually cherishes the brand’s roots while emphasizing the rich nostalgia surrounding a delicious pasta-filled meal. The packaging range’s understated yet playful color palette couples beautifully with the simple yet eloquent typography system. There’s a superb balance within the design, inviting consumers into the Italian-centric brand.

With new restaurant locations set to open and a fast growing wholesale vertical serving gourmet and specialty grocers across the U.S., Nicoletto’s needed to level up their visual identity, restaurant collateral, and CPG packaging to be well positioned for their next phase of growth.