Agency PSONA 12 has developed a multichannel campaign to create impactful limited edition designed tins for NESCAFÉ AZERA by working with emerging design talent.

PSONA 12 came up with the concept to harness the sense of craftsmanship and creativity inherent in the super premium instant NESCAFÉ AZERA brand. Second year BA (Hons) Graphic Design students at the University for the Creative Arts were briefed to create six limited edition collectable coffee tins that demonstrate NESCAFÉ AZERA’s passion for coffee.

The six winning designs were chosen by representatives from NESCAFÉ, PSONA 12, UCA and Tesco, and are available exclusively in Tesco stores now while stocks last.