Natural Light, Anheuser-Busch‘s first light beer, is the 8th highest selling beer in America. As a result, it’s a mainstay of college parties, good times, and hairs on dogs, or so we’re told.

One of those good times is described by Natural Light as a “Naturday.”

“It’s the perfect storm of good things coming together to create an epic day,” says Daniel Blake, Senior Director of Value Brands at Anheuser-Busch. In addition to having a “Nattyism,” Naturdays now also have their own namesake brew, a strawberry lemonade flavored session lager that starts with a subtle, fruity taste but finishes just like a beer.