National Foods has been a staple in Pakistan for over 50 years and recently addressed its cultural relevance and competition in the market. With its first refresh in a decade, designed by Taxi Studio, the new ‘National Pride’ identity captures the essence of Pakistan’s rich culture and tradition by incorporating the subtle crescent moon of the flag, contemporary dish photography, and key ingredients, providing home cooks with the inspiration to prepare authentic Pakistani meals and appealing to evolving target audiences. This resonant packaging design extended to all brand communications, from out-of-home campaigns to in-store activations and brand ambassador uniforms.

National has been a kitchen staple in Pakistan for over 50 years. Rich in heritage and renowned for its Recipe Mixes, the brand has firmly established itself as a favourite for families across the country.