“We have been producing olive oil for many years, growing trees in our family’s homeland in the Peloponnese. We now want to bottle it, mainly as a present for our friends and family”.

The target audience: foreign clientele. People who can appreciate product provenance and family care. The design: it is very rare for a client to come to us with the simple request of “creating a family gift” and this is exactly what happened in this case. We were asked to create a product identity -naming and packaging design of a product – which was meant to address first of all the members of a Greek family of olive oil producers in Karpofora, Messinia. We had to pay tribute to a strong, living tradition and this is exactly what we did.