Robot Food has teamed up with Mr Kipling to redesign their packaging just in time for Halloween and the holidays!

“As part of a wider international refresh launching early next year (2018), Mr Kipling release a new look seasonal range for the Australian market with Leeds based branding agency, Robot Food, leading on design.

Mr Kipling is a brand beloved by Brits and known for its lines of ‘exceedingly good’ cakes and baked goods. Further afield, the brand is typically enjoyed as a seasonal indulgence available during the Christmas period; its heritage and ‘Cherry Bakewell’ allure only truly understood by sweet-toothed ex-pats.”