Is there anything more powerful than the emotional pat you give yourself on the back when you drink a cold-pressed juice? There’s just something about the luxe packaging and the vibrant colors within that instantly make us feel better about the state of our health, even if we spent the whole day on the couch. That kind of visceral feeling isn’t easy to replicate, and that’s why you have to take it seriously when you’re approaching the package design for that category because you need to convey those wholesome, natural attributes.

Often, the best designs come from the melding of minds, and such is the case with the rebrand for Suja, one of the nation’s leading cold-pressed, organic, and non-GMO beverage companies.

Elevated Nutrients, the company’s new line of chef-curated juices that launched exclusively with Whole Foods last March, needed to capture the excitement of the brand, while also heightening the consumer’s overall wellness routine. But, they needed something that would bring their high-quality juices to a consumer-base that had begun to get brand fatigue from the minimalist designs that had permeated the cold-press juice space, and that’s why they turned to Moxie Sozo for an identity fix.