Mothernutter’s Irreverent Name Is Balanced By Playful Packaging

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With a name like Mother Nutter, a brand’s packaging almost falls into place. Designed by Analogue, the irreverent brand name is balanced by a visually playful personality. The chunky, imperfect typefaces blend smoothly with the psychedelic-inspired illustrations, and the vibrant colors bring the design home.

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Nut butters from mother nature. Roasted, blended & packed by hand in the UK. Mothernutter came to us to create an environmentally conscious, fun brand to disrupt the market. With a characterful aesthetic and strong sense of personality… “Bold flavours and all-natural”. With this in mind, we designed a modern, clean brand with hints of retro, through the colour palate and fonts which nod to the positivity and vibrance of the fun-loving 70s. Surreal iconography is led by dynamic and psychedelic character illustrations which are the face of the Mothernutter brand. Just Mother Earth’s best work, and ours.