You may never look at a bottle of Windex the same again. Moschino is taking something familiar that practically everyone has in their own home and giving it a spin of luxury. The new fragrance, Moschino Fresh, perfectly resembles a bottle of window cleaner, right down to the azure liquid and the spray bottle top. While the spray bottle is non-functioning (it acts as a lid for the perfume sprayer), this is an undeniably fun and quirky eau de parfum.

“This perfume is inspired by the Summer 2016 collection and contains fresh notes of mandarin, bergamot, ylang-ylang, raspberry, patchouli and ambrox.”

“The concept for this fragrance was to juxtapose the most mundane and commonplace of all products, the household cleaner, with something so precious – the juice of a luxury brand’s fragrance. Taking the iconography of a bottle that has no aspirational value and using it as the inspiration for a vessel to contain something so luxurious and haute couture, creates the ultimate dichotomy of high and low. What could be more Moschino than that?”