Stephanie Chan’s packaging design for Mojave Mallows is a vibrant and whimsical celebration of color and values. Focusing on the need for larger bag sizes, the design favors bold and bright colors over prominent product photography, emphasizing the unique hand-cut marshmallow shape as an illustrated motif on the packaging, point-of-sale boxes, packing tape, and bags.

The larger bags allowed for a playful approach with a swirly psychedelic-type treatment in vivid hues, drawing inspiration from nostalgic childhood candies. Furthermore, the design aligns with the company’s sustainability commitment, using post-consumer recycled materials for all pouches, reflecting a dedication to eco-friendly packaging. Marshmallows are supposed to be fun, and Mojave Mallow’s packaging system is injected with just the right amount of whimsy to reflect the product within.