The ampersand is one of the more memorable logograms in written language. The sign for “and” isn’t just for brand names or excessively long law firm handles—it brings two separate entities together. In its own unique way, the conjunction feels symbolic of a collective.

And that’s not an idea lost on one of Mars Wrigley’s flagship candy brands M&M’S.

Today, the button-shaped, candy-coated chocolate treat beloved by type-fiends and font-fetishists everywhere for its tribute to the lowercase “m” unveiled not only its global redesign from Jones Knowles Ritchie (JKR) but its new brand purpose—a renewed focus on creating a world where all of its inhabitants feel a sense of belonging. The blatant stab at inclusion is best seen through the visage of the ampersand that brings the candy’s two M’s together.