Design Womb recently worked with Forever Cheese’s Mitica brand to create a more modern and updated packaging system. The refreshed packaging comes with a new brand voice and clarified positioning, leading to a design system that takes sophistication and blends it with authentic enthusiasm. The Mediterranean inspires the primary color scheme. Each product category or specific item has its own secondary color scheme paired with a differentiated information hierarchy that highlights each product’s prominent flavor profiles. The new packaging system is elevated and playful, while staying true to the brand’s roots and traditions.

Forever Cheese is the leading importer of artisan cheese and accompaniments from the Mediterranean and for over 25 years they have put passion behind incredible foods. To celebrate their 20th anniversary, Design Womb partnered with the company on it a redesign of their Mitica brand, a coveted nationwide household name. We helped clarify the brand’s positioning, established a brand voice, and designed a modern and timeless identity.