Mindful & Good artfully crafted a packaging design that encapsulates the essence of the company’s devotion to Southern recipes and handmade culinary experiences. Stemming from founder Jessica’s childhood memories of preparing Southern treats from scratch, the custom logotype exudes charm and warmth with refined attention to detail, mirroring the company’s commitment to precision in its gourmet offerings.
The comprehensive branding system, thoughtfully developed by Mindful & Good, reflects Finicky Foods’ passion for locally sourced ingredients and incorporates North Carolina symbols, bridging the brand’s historical roots and its future in convenience and comfort. The warm red color palette, coupled with playful taglines and modern logomark icons, adds a playful touch, echoing the delightful personality of Jessica and leaving consumers with a sense of happiness and joy.
