Mercearia Long Fong ReBranding Results In Beautifully Vivid Colors

Published

November 16, 2021

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The dragon and the Pheonix are the two symbols in which studio WWAVE DESIGN took inspiration for the packaging of Mercearia Long Font. The unique packaging is made up of elegant textures and vivid colors, creating a visual system that’s instantly intriguing.

Editorial photograph

The owner The project redesigned the whole range packaging of Mercearia Long Fong. Given that the brand name contains the words “Long Fong” (meaning Dragon and Phoenix), which are popular mascots in Chinese culture with clear symbolism, we used the simplified versions of the creatures’ patterns as the key visuals of the packages.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover