Meet Leland Maschmeyer, Executive Creative Director Founding Partner COLLINS, a brand and design consultancy in New York and San Francisco. His work has won every major award for creative and strategic excellence including a place in the Museum of Modern Art’s permanent collection. This portfolio includes global reinventions of Spotify, ALDO, and Vitaminwater; design of The Microsoft Store; packaging design for Target and eos; creation of Azealia Banks’ “Wallace” music video. In 2011, Campaign magazine selected Leland as a “Global 30 Under 30.” In the School of Visual Arts MFA program, he teaches “Systems Thinking and Design.”