Moonshine – India’s first meadery, brought us in to rebrand and design a new packaging system for their range of meads. Their pre-existing brand identity and packaging (well received by patrons and critics alike) was facing a peculiar problem at a retail level. Shop keepers were referring to their meads as “M-M” rather than moonshine due to the pre-existing branding and packaging. Our primary objective with the rebranding and packaging was to fix this issue.