McDonald’s kick-off FIFA World Cup™ with first-ever global french fry packaging redesign (in collaboration with local artist of each country). In addition, they are launching the new Augmented Reality app that rewards customers with an egging, virtual trick-shot challenge.

“This is the first time in brand history we’re changing the packaging design of one of our customers’ most favourite menu items on a global scale, and what better reason than to share in the excitement of one of the most prestigious sporting events in the world. This is about bringing fun, innovative programming to our customers and celebrating our shared love of futbol. We’re excited to be able to do that through an engaging, interactive mobile experience, and of course with our World-Famous Fries.”

– Steve Easterbrook, Senior Executive Vice President and Global Chief Brand Officer of McDonald’s