Mask’s packaging by Jo Cutri Studio feels like stepping into a candy shop, each product wrapped in punchy color blocks that practically fizz off the shelf.

Playful stacked gradients in bubblegum pinks, cherry reds, and creamy caramels mirror the nostalgic joy of childhood treats. Bold, rounded typography keeps it cheeky yet clean, while the simple “mask” logo punctuates each piece like a confident signature. It’s a design that makes you want to learn more.

Jo Cutri, Founder of Jo Cutri Studio, shares more about the design process below.