AG Design Agency’s Malt ‘n Marvel Beer packaging targets a diverse and transient audience of locals and tourists. The packaging successfully sets this product apart from the competition by embracing Santorini’s uniqueness and the fun aspect of beer consumption. Inspired by an ancient Greek myth about Santorini’s miraculous birth during the Argonaut expedition, the brand identity exudes bravery, beauty, and marvel, mirroring the island’s breathtaking beauty and intensity today. The packaging takes consumers on a mythical journey filled with vibrant flavors and captivating imagery, including golden malts, dolphins, rogue waves, and a fiery volcano-man, enhancing the overall experience of enjoying this remarkable beer.
Naming, brand identity and packaging design for a Double IPA beer marvelly brewed by Ftelos Brewery, on the Greek island of Santorini. Malt ’n Marvel is mainly targeted at the local market, a market with a huge percentage of tourists from all over the world. This means an extremely broad audience and a non-existent brand loyalty. Based on these facts we wanted to create a product with a strong differentiation.
