Sustainability has entered the mainstream consciousness over the past few years, in the process becoming a key concern for most FMCG businesses today.

Public enemy number one is conventional oil-based plastic, thanks in part to that episode of Blue Planet II. According to the Ellen McArthur foundation, there will be more plastic than fish in the sea by 2050, and there are massive garbage patches in our oceans; the most famous—the Great Pacific Garbage Patch—is estimated to be double the size of Texas. Our disposal of plastics is no longer “out of sight, out of mind.”

This has driven the demand for more responsible products and packaging, and the emergence of new and differentiated paths toward sustainability. One such approach is the transition within packaging from excess to resourcefulness.