If you’re one of over 990 million people who use Instagram daily, you know Mackey Saturday

Or at least you’re familiar with his Instagram logo design. In place for over a decade, it’s a prime example of a logo that endures and becomes so ubiquitous that it becomes a part of our world, whether we realize it or not.

Mackey’s logo for a then-small photo-sharing app wasn’t a fluke, of course. At the helm of Saturday Design, Mackey works with a team of talented folks, creating branding with the same spirit and ethos on design that inspired some of his better-known logos like Oculus or Silk. But design wasn’t always a career consideration for Mackey. It would be a few years in the field for Saturday to take his professional direction into brand design.