Beautiful example of a two color packaging for a value product line!
“Brand design agency Coley Porter Bell has rebranded Morrisons’ entry level ‘value’ range as part of the retailer’s strategic overhaul of its own-brand offering. The rebrand is part of the biggest design brief in the UK this year. The aim is to strengthen the Morrisons brand and increase the share of its own products bought by customers by transforming Morrisons’ own label into a coherent own-brand. The redesign will roll out over the next 18 months.
