“We started with a simple white canvas and added elements that reflect my passion for British creativity and luxury – from the feel of the embossed Union Jack wrapped around each box to the rich red ribbon tied in a perfect bow.”

-Jo Malone MBE

Jo Malone has been described as an ‘English scent maverick’ and the woman responsible for creating some of the world’s most-loved fragrances. After exiting the Jo Malone London brand in 2006, she returned to the fragrance industry with the launch of her new venture ‘Jo Loves’ to global anticipation in 2011.