Liquid Death is no stranger to headlines, but lately, it’s not their hostile branding that’s making an impact.

As everyone and their mother knows, the brand began selling water in aluminum cans with a motto of “death to plastic” and a mission to “kill plastic pollution.” And while yes, the brand has reframed the idea of what’s possible for water packaging, they’ve just released a new product with packaging that feels like they might be tiptoeing around the very issue they wanted to “murder.”

Liquid Death has expanded its product lineup to include a powdered beverage called “Death Dust.” The electrolyte drink mix comes in three flavors: Severed Lime, Mango Chainsaw, and Convicted Melon.