Wine has a distinctive knack for falling into one of two classifications— top shelf and bottom shelf. If it feels like there’s no in-between on approachable and unattainable, you wouldn’t be entirely wrong. But what if there was a wine that looked both sophisticated and within reach for the everyday casual drinker?

Le Ruse is just that. It’s a brand whose motto declares it a “friends and family house wine.” Yet, the label, designed by Studio MPLS, is refined, featuring delicate gilded details on the intricately embossed label that features enough white space to allow the design to feel like a breath of fresh air.