Le chocolat des Français

Published

April 8, 2015

Filed under

Le chocolat des Français is a line of French chocolate bars that have a playful, and unique brand identity featuring a variety of amazing illustrations on its packaging.

“When we started working on the visual identity of Le chocolat des Français, we were very excited because the chocolate bar is in itself a wonderful format, an artist’s canvas that wraps a delicious product which almost everyone appreciates.”

The Swiss and Belgians are known worldwide for their chocolates, not the French. Le chocolat des Français is 100% made in France, a unique brand attribute that was an exciting area for them to explore and exploit through their packaging artwork. Known for frogs being on the menu in France, the main logo mark sitting on the top of each label shows froggy eyes peeking over at you.

Jenifer Tracy

Jenifer Tracy is the owner and Creative Director of JENCO CREATIVE, a boutique graphic design studio founded in 2007 in sunny Los Angeles. Jenifer’s work has been recognized as smart, effective and inspired and has won multiple awards. Having worked with a diverse range of clients from theGot MILK campaign to Mary J. Blige, Jenifer has a relentless desire to create quality work that expresses her client’s personality and vision. On a personal note, Jenifer splits her time between Los Angeles and London, is a French Bulldog enthusiast and a “cute shit” collector. As a designer with a deep love for pretty packaging, Jenifer is thrilled to be blogging for The Dieline, a site she’s been a fan of for years. Jenifer spends her spare time dog walking her frenchie Pippin, getting her nails done and napping. She’s also known for being a big loud talker and laughing a lot.