Kellogg recently worked with design agency Landor & Fitch to create a new packaging system that aligns with the brand’s existing range. The updated packaging establishes a sense of consistency with the primary brand logo at the top of the new design; each bar is displayed as “ripped open” to display images of the snack bars within the wrapper. The new packaging has already begun to roll out across markets, including UK & Ireland, Benelux, France, Italy, Portugal, Spain, and MED.