“The La Créme brand is sophisticated and luxurious – which aligns perfectly with the product’s rich, creamy flavors and authentic ingredients. A product of LaLa Dairy, it is distributed nationwide. The La Créme team came to BC to create a brand language that stands out in an increasingly cluttered landscape and yet maintains its relevance with premium consumers. In 2011, a universal brand repositioning was launched based on the brand promise that in all aspects of life one should strive for the créme de la créme.