Kraft Heinz Introduces Its First Spicy Mayo With Portable, Pocketable ‘Buffalo Balm’

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The collection of stuff we carry daily is often called our EDC or Everyday Carry. Things like PKW (Phone, Keys, Wallet), maybe a facemask still, makeup, pocket knife, and lip balm are also typically part of a person’s EDC.

But now Kraft Heinz, the brand behind Real Mayo, is making it easier to conveniently add spicy sauce to one’s EDC by introducing “Buffalo Balm.” The Buffalo Balm is a refillable tube similar in design to traditional lip balms but designed to dispense Kraft’s new Mayo Buffalo Style sauce. “Buffalo” is printed across the front of the tube in a type similar to the Mayo wordmark but is accompanied by the Kraft logo. Sadly, the Buffalo Balm won’t soothe or hydrate your lips; instead, Buffalo Balm is intended for squeezing over any food that needs a little buffalo kick with a smooth mayo base.

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