Finland’s leading brewery Sinebrycoff has launched KOFF Crisp, a rebrand of their Nikolai range of non-alcoholic beers with a bold and unapologetic identity by bluemarlin New York.

With the growing demand for better-for-you drink alternatives, Sinebrycoff saw the opportunity to offer a deliciously refreshing yet proudly non-alcoholic beer that would appeal to any consumer looking for great taste without the buzz. It also saw the potential to promote the brand as a recovery drink, therefore providing KOFF drinkers with a delicious reason to celebrate as well as a refreshing way to recuperate.

Bluemarlin was tasked with creating a distinctive brand identity that maintained a strong connection to the KOFF Masterbrand; to develop a name that immediately conveyed refreshing authenticity; and to create a bold packaging design that unabashedly communicated the product’s non-alcoholic offering. They were also challenged to develop a packaging strategy to migrate the brand from Nikolai to KOFF Crisp in order to create intrigue and introduce the brand to its loyalists and new consumers alike. The full scope of the project also included portfolio architecture, brand strategy and storytelling.