Kind Announces Curbside Recyclable Paper Wrapper Pilot

Published

May 2, 2025

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Snack brand Kind has announced a pilot program in partnership with supermarket chain Whole Foods for a new paper wrapper for its best-selling Dark Chocolate Nuts & Sea Salt bars.

The paper wrapper, developed in collaboration with Printpack, is How2Recycle prequalified for curbside recycling. This new packaging builds on a 2023 pilot of paper-based wrapper Kind ran exclusively on its website.

Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.