KEEO’s Inviting Hair Care Tool Packaging System

Published

May 15, 2023

Filed under

Beauty & Health Packaging, For Brands, Redesigns

Greene & Sons developed the updated design system for the hair styling tool brand KEEO. The new identity and packaging systems better reflect the brand’s warm persona, especially through unexpected oversized typography and a warm paprika box color. This packaging design is surprising in hair tools, but the inviting differentiation sets the brand apart.

Editorial photograph

The founding partners behind KEEO have been creating hair styling tools for over 30 years. For their latest invention – a curved plate hair straightener, proven to be kinder to hair – they needed to create a new brand from the ground up. It was critical for the product identity to stand out and quickly connect with its discerning customers in the competitive world of beauty products.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover